HOLIDAY INN EXPRESS EXETER JOINS 1 BILLION RELAUNCH

  HOLIDAY INN EXPRESS EXETER JOINS $1 BILLION RELAUNCH

 

Holiday Inn Express Exeter will get 2010 off to a fantastic start by unveiling a new look and feel along with an improved guest experience on January 4th. In addition to the new image, the hotel has also introduced hot items to their ever-popular, complimentary breakfast.

The hotel's upgrade is part of the $1 billion global relaunch of the Holiday Inn brand family (Holiday Inn and Holiday Inn Express hotels) to create a more contemporary environment, increase quality and drive consistency across over 3,200 hotels around the world.

Holiday Inn is maintaining its heritage of providing a comfortable, relaxed atmosphere by focusing on the elements that matter most to guests, including cultivating a relaxed service culture and improved bedding by introducing pillow options which help guests get a great night's sleep.

The first sign that a Holiday Inn Express hotel has completed changes both inside and out greets you before you've even entered the building: the iconic logo has had a makeover - the first major change since the Holiday Inn brand launched more than 50 years ago.

The contemporary feel continues inside where Holiday Inn Express guests will be welcomed by a scent unique to Holiday Inn Express properties plus a signature music programme which changes from an upbeat to a relaxing tempo at different times of the day.

Debbie Hamnett, general manager of Holiday Inn Express Exeter commented: "The market has changed since Holiday Inn first ruled the roadside 50 years ago and, as the world's favourite hotel brand, we need to continue to evolve to respond to the changing needs of today's business and leisure guest."

"Our research showed that our guests want things a certain way; great beds, great showers, a hot breakfast and fantastic service with a more up-to-date look throughout the hotel. Holiday Inn Express Exeter's relaunch is part of this worldwide programme. We're confident our new image will help us exceed the expectations of our guests."

The hotel also offers 149 air conditioned guestrooms (including eight accessible rooms), three conference rooms, a licensed bar and evening meals along with all the usual amenities expected from Holiday Inn Express. The hotel also offers the ever-popular complimentary breakfast which is now even better following the introduction of hot sausage and scrambled eggs.

The global relaunch was announced in October 2007 and is on track to be completed by the end of 2010. As part of this process all Express by Holiday Inn hotels will become Holiday Inn Express hotels to create global consistency.

 

For more information or to make a reservation visit www.expressexeter.co.uk or call +44 (0) 1392 261 000.

For further information on Holiday Inn Express Exeter M5, Jct 29 please contact:

Debbie Hamnett

 

Notes to Editors:

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,150 hotels and almost 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 42 million members worldwide. IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years. InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com.

For the latest news from IHG, visit our online Press Office at www.ihg.com/media

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