Newsletter
Heart of Devon Tourism Partnership
- Economy & Tourism
Civic Centre
Paris Street
Exeter
EX1 1JJ - Contact: Miss Victoria Hatfield
- Tel: 01392 265104
- Fax: 01392 265625
- E-mail: victoria.hatfield@exeter.gov.uk
- Website: www.heartofdevon.com
Heart of Devon is the area tourism partnership promoting East Devon, Exeter, Mid Devon and parts of Teignbridge to regional and national audiences. The main aim of the company is to increase the number of day visits, short breaks, longer holidays and business trips to the Heart of Devon for the benefit of the local tourism economy. Heart of Devon works with Visit Devon, the Destination Management Organisation for Devon, in the promotion of Heart of Devon. Heart of Devon is run and guided by a Board of Directors, which includes 6 non-elected and 5 elected board directors, it is a private-public company limited by guarantee and not for profit. Heart of Devon is a membership organisation and income received goes 100% into marketing activity - ensuring all revenue is put back into marketing initiatives to promote Heart of Devon. Other funding sources are through advertising income and a local authority grant. The membership scheme was developed to provide tourism businesses with a package of promotional and business support benefits which can be viewed in full on our website www.heartofdevon.com/membershipOver the period May 2010 - May 2011 traffic to our website http://www.heartofdevon.com/ has risen by just over 20%, this is due to us developing a targeted 'search engine optimisation campaign' and 'pay per click' campaign through a local company based in Newton Abbot.
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