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South West Communications Group used its position as Exeter Chiefs’ main sponsor to help deliver a coaching session to pupils from an Exeter primary school.
The Exeter-based telephone systems and data centre services experts leveraged its sponsorship deal with the Premiership club to provide an after-school rugby class at Broadclyst Community Primary School.
Exeter Chiefs sent first team players full-back Luke Arscott and prop Hoani Tui to the school where they delivered a fun skills session to 30 year six pupils.
Harry Langley, managing director of South West Communications Group, said: “The branding and media exposure we get as Exeter Chiefs’ main and first team sponsor is all well and good, but sometimes it is just nice to use our clout to deliver the message of rugby to encourage youngsters to take up the sport or to improve their skills. It was nice to see the children enjoying themselves and gratifying to see how well the players interacted with them.”
Jonathan Bishop, headteacher at Broadclyst Community Primary School, said: “We have a lot of very keen tag rugby players at Broadclyst and are delighted that the Chiefs came in to build on their enthusiasm. We hope that this session encourages more of our pupils to take up the sport and we aim to give them lots of opportunities to do so.”