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A Tweet That Raised Over £5,000 for Charity
A tweet from local financial planning firm, Neligan Financial, has raised over £5,000 for charity, half of which has been donated to Devon-based charity, Space*, a charity that provides opportunities for the county’s disadvantaged and ‘at-risk’ youth population.
The tweet played on the popularity of emojis and portrayed the different emotional responses people have when investing their money. To the surprise and delight of its creator and owner of Neligan Financial, Andrew Neligan, it immediately went viral around the world.
To date it has been re-tweeted over 670 times and been ‘liked’ over 1,600 times but more surprisingly still, it led to requests from financial advisers and planners around the world for permission to use the image with their clients. Seeing an opportunity to raise money for his two corporate charities: Space* here in Devon and another children’s charity, Home of Hope, in Cape Town, Andrew decided to make the image available to other companies in return for a discretionary donation to the two charities.
Speaking about the success of the tweet Andrew Neligan said:
“I’ve been completely surprised and delighted with the response to my tweet. I thought I might get the odd like and re-tweet but to see it go viral was staggering. What is more, the response from the global financial planning community has been unbelievable; we’ve had requests to use it from as far afield as the USA, Canada and Australia as well as from many UK financial planning firms. To see firms making generous donations to charities they have no direct connection to is truly humbling and shows that the welfare of disadvantaged children has no borders.”
Requests to use the image came from over 50 companies with donations averaging over £100, the highest being $500 from a US firm.
Dan Barton, Communications & Partners lead at Space* said:
“This was such a clever and original idea that managed to tap into the current global emoji phenomenon. We are extremely grateful for any support we are given and to know that our cause has resonated with people, not just elsewhere in the UK but around the world is so pleasing.”
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