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This appointment feeds into the accelerated growth journey that Lightfoot has been on in the last year. Air Marketing Group will work with Lightfoot to bring Exeter based businesses onboard with a ground-breaking initiative the company is launching for 2019.
Breathe Exeter is a community initiative, launched by Lightfoot and supported and led by a number of local businesses, with a simple goal – a cleaner, greener Exeter by the end of 2019. This whole initiative is focused on encouraging small behavioural changes we can all make that, en masse, will become greater than the sum of their parts. To reduce air pollution in the city, Breathe Exeter will be promoting and utilising Exeter-made technology, innovation, and community spirit. The businesses supporting the initiative will be investing their own money into making the project as accessible and valuable as possible for everyone.
As a business with a high profile both in the local area and within their own industry, the appointment of Air was an easy decision for Lightfoot. There are clear synergies between the two businesses, with both focused on relentless growth, an important core culture and the thrill of being a young, energetic and dynamic start-up. When selecting a partner to accelerate growth, Lightfoot knew they could rely on Air Marketing Group to deliver the quality they expect with their highly trained and motivated team.
Owen Richards, MD of Air Marketing Group, said: “We’re really excited to have been chosen by Lightfoot to help them promote their offering. Breathe Exeter is an amazing campaign that aims to make a true difference to everyone in and around the city, and we’re delighted to be able to play our part. Air and Lightfoot have a lot in common, so the relationship feels like a good fit for everyone and hopefully, we’ll be working together for a long time.”
Mark Roberts, CEO of Lightfoot, said: “A local initiative, focused on protecting and promoting our city, needs partners who represent the best that Exeter has to offer. Air are exactly that – a smart, proactive business who understand what we are trying to achieve and have the tools to help us do it. With the support of Air, Breathe Exeter should be a huge success.”