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"We believe that changing the businesses you buy from is one of the easiest and most meaningful ways that you can make a difference, so that's why we created Honest. We want to simplify ethical shopping for everyone in Exeter. By doing so, we are able to make a lasting change in this city, as Exeter's shopping habits move towards a more sustainable future. We are in the process of developing a website that guides people to the businesses we have partnered with so that they can see more information on how these shops sell ethically. All our designs are simple and easy to read so that they are accessible to the public. When we decided on which businesses should be a part of Honest we made sure to choose those leading the conscious effort to increase their sustainability and reduce their environmental impact. These are some positive signs that we have picked a good business:
People - Fair pay for those making the products and good working conditions
Planet - Reducing waste output, locally sourced, organic produce and good animal welfare standards.
After doing some market research, we found that 70 percent of people didn't yet shop ethically. When asked why, it wasn't because of a lack of want but a lack of time and effort to begin. Therefore, our initiative is aimed at these people who feel the need to shop ethically but don't have the time to research and find every business for themselves. By making the first step for them, we believe that they will continue this new purchasing habit."
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